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Play Now - TV on demand

Development and implementation of the Internet TV (OTT) for PLAY NOW - a set of mobile applications (Android, iOS), own launcher for STB hardware platforms produced by SagemComm and SDMC (along with integrations with partners such as Netflix, HBO, Amazon, and with the DVB-T/C tuner), applications for TVs and TV set-top-boxes (AndroidTV, AppleTV). In addition, we integrated Google Assistant, Play Integrity API, Mux and created backoffice service to supervise the video streaming.  

 

The PLAY NOW supports 4k@60fps video content, tunnelling, multi-key DRM for hundreds of thousands of users every day.

Date

2018 - Ongoing

Industries

VOD

Our tasks

UI/UX, Mobile Dev, STB Dev, Tools Dev, QA

Interested?

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Project Story

N7 Mobile has been working closely with the PLAY network operator for over 10 years on mobile projects serving millions of users every day. Thanks to the quality of the services offered, we were invited to create a new version of the Android and iOS mobile applications for the PLAY NOW website.  

 

The quality of the both apps that we have made has been appreciated primarily by end users, and the dynamic development of the PLAY NOW platform has paid off in the form of the next platforms - such as our own launcher for STB devices, or applications for AndroidTV and AppleTV.

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Main Objectives

The main priorities set by PLAY that our team put the most emphasis on

Multiplatform

Multi-platform

Android, iOS, STB, Android TV, Apple TV

Design System

Design system

Common UI across all platforms

Optimalization

Performance

Own components where necessary

Development

Growth

New features and improvements

Unified UI

One of our tasks was to create UI designs for phones and tablets (Android devices, iPhone / iPad), as well as designing the appearance of the application for TV devices (AppleTV).  

 

We worked in accordance with the Design System idea, defining components, colours and common behaviours between individual platforms, using Figma and Adobe XD tools.

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Television For Everyone

We support the entire set of screen sizes, with UI and navigation adapted to the given device. Starting from phones, through tablets, and ending with dozen-inch devices operated with a remote control.

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PLAY NOW application on STB device

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API usage

Minimizing the load on the platform

Cohesion

Cross-platform functionality and design

Multiple devices

Each has different audio/video decoders

Multitude of integrations

With external partners

Challenges

Creating a project like PLAY NOW turned out to be an interesting achievement - we created applications for multiple platforms and integrated with an exceptionally large number of internal and external partners.

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Playback Features

PLAY NOW offers the possibility of watching programs up to 7 days back, as well as Timeshift, bEPG or watching Live programs from the beginning. It is also possible to record in the cloud, set reminders and check the Electronic Program Guide.

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Follow Me Content

Ability to start watching a video on one platform and then seamlessly continue watching it on the another one. This is further reinforced by automatic login on mobile and STB.

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SVODs + TVODs

PLAY NOW supports a wide range of content, including both Subscription Content (SVOD) and Movie Rentals (TVOD). The purchase of products is possible directly via payments by PLAY.

What We Achieved

We have created a product that can compete with applications such as Netflix, HBO MAX or Disney+ - it offers the ability to run on virtually any screen anywhere, is highly optimized (which makes it work really fast) and has a competitive set of features. And all this with high user satisfaction confirmed by both in-store ratings and market research conducted by PLAY.

4.5

Average Rating on App Stores

500k+

Monthly Active Users

99.89%

Stability according to Crashlytics

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